community-ambassador-playbook
Community & Ambassador Program Playbook — Full SOP
🌍 Language / 语言: 中文 | English | 日本語 | 한국어
Complete SOP for community building and ambassador program operations: pre-launch checklist, 6-step community setup, ambassador recruitment & tiered management, incentive design, event operations, content creation systems, health metrics, and governance. Built from Notion (20M users, real ambassador interviews), AFFiNE (60K GitHub stars), Asana Ambassador, and ClickUp Verified programs.
先选合作轨道 / Choose the track
区分志愿社区大使、付费教程创作者、代码贡献者。志愿大使案例中的“不发钱”只适用于双方自愿、无强制交付的合作；教程创作者可采用基础费用＋可归因转化奖励，代码贡献者由研发按 PR 质量管理。启动小规模教程试点不必等到完整大使体系成熟，但产品流程应可用、有人承接反馈。
Use contributor-tracks.md for selection, deliverables, compensation and attribution. It applies before the historical case studies below; those cases illustrate particular programs rather than a universal unpaid model.