devrel-playbook
Installation
SKILL.md
DevRel Playbook — Developer Activation, Community and Revenue
DevRel exists to reduce the distance between a developer's first exposure and sustained product value. Do not optimize only for members, event attendance or impressions.
Diagnose the bottleneck
Choose one primary problem:
| Problem | Evidence | First intervention |
|---|---|---|
| Discovery | ICP developers do not know the project | technical content and ecosystem distribution |
| Understanding | Docs traffic is high, quickstart completion is low | README/docs usability tests |
| Activation | Keys/SDK installed, first successful call is low | sample app and error-path repair |
| Retention | Developers try once and disappear | use-case education, office hours, lifecycle prompts |
| Contribution | Users want changes but do not contribute | issue design, maintainer SLA, contributor onboarding |
| Enterprise pull | Teams use product but procurement is invisible | usage-qualified account handoff to sales |