gtm-ai-gtm
AI Product GTM
Go-to-market strategy for AI products. These aren't generic AI principles — they're patterns from selling autonomous AI agents into enterprises where "autonomous" scared buyers and "teammate" converted them.
When to Use
Triggers:
- "How do we position this AI product?"
- "Buyers say they're worried about AI breaking production"
- "Should we call it autonomous or copilot?"
- "How do we price AI when usage varies 10x by customer?"
- "Enterprise security passed but ops rejected us — why?"
Context:
- AI agent platforms (coding, support, ops)
- LLM-based applications
- Autonomous tools that do things (not just suggest)
- AI infrastructure
- Anything where the AI makes decisions
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