gtm-enterprise-onboarding
Enterprise Onboarding
Four-phase framework for onboarding enterprise customers from contract to value realization. The goal isn't just go-live — it's sustained adoption that doesn't cliff at Week 12.
When to Use
Triggers:
- "How do we onboard this enterprise customer?"
- "Customer went live but adoption is weak"
- "We keep losing customers 3 months after go-live"
- "POC to production transition"
- "How do I prevent Week 4 ghosting?"
- "Customer success onboarding framework"
Context:
- Enterprise or mid-market deals
- Complex technical requirements
- Multiple stakeholders involved
- 30-90 day implementation timelines
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