gtm-partnership-architecture
Partnership Architecture
Build and scale partner ecosystems that drive revenue and platform adoption. These aren't theory — they're patterns from building partner programs that drove 8-figure ARR and observing partnerships with real economic commitment.
When to Use
Triggers:
- "How do I structure a partner program?"
- "Should we build this or partner for it?"
- "Partner-led vs direct sales motion"
- "Ecosystem strategy"
- "How to recruit and tier partners"
- "Co-marketing with partners"
- "When does a partnership actually matter?"
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