Partnership Architecture

Build and scale partner ecosystems that drive revenue and platform adoption. These aren't theory — they're patterns from building partner programs that drove 8-figure ARR and observing partnerships with real economic commitment.

When to Use

Triggers:

• "How do I structure a partner program?"
• "Should we build this or partner for it?"
• "Partner-led vs direct sales motion"
• "Ecosystem strategy"
• "How to recruit and tier partners"
• "Co-marketing with partners"
• "When does a partnership actually matter?"