gtm-positioning-strategy
Positioning Strategy
Find and own a defensible market position. Turn generic messaging into clear differentiation — or at least test whether your differentiation actually resonates before committing to it.
When to Use
Triggers:
- "Our messaging sounds exactly like competitors"
- "Brand awareness is strong but conversion is weak"
- "Sales team can't explain why we're different"
- "Buyers see us as interchangeable"
- "Should we reposition before we rebrand?"
- "How do we test positioning claims?"
Context:
- Competitive markets with similar offerings
- Messaging that isn't converting
- New product launches
- Repositioning existing products
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