gtm-product-led-growth

Installation
SKILL.md

Product-Led Growth

Build self-serve acquisition and expansion motions. But first, figure out if PLG is even the right motion for your product.

When to Use

Triggers:

  • "Should we build PLG or sales-led?"
  • "How do we drive self-serve adoption?"
  • "Freemium to paid conversion isn't working"
  • "Developer-led adoption strategy"
  • "Which growth channels should we invest in?"
  • "How do I know if PLG will work?"

Context:

  • Developer tools and platforms
  • B2B SaaS with self-serve potential
  • Products where value is obvious without demo
  • Bottom-up adoption motions
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