gtm-product-led-growth
Product-Led Growth
Build self-serve acquisition and expansion motions. But first, figure out if PLG is even the right motion for your product.
When to Use
Triggers:
- "Should we build PLG or sales-led?"
- "How do we drive self-serve adoption?"
- "Freemium to paid conversion isn't working"
- "Developer-led adoption strategy"
- "Which growth channels should we invest in?"
- "How do I know if PLG will work?"
Context:
- Developer tools and platforms
- B2B SaaS with self-serve potential
- Products where value is obvious without demo
- Bottom-up adoption motions
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