gtm-technical-product-pricing
Technical Product Pricing
Initial Assessment
Before recommending pricing, understand:
- Product type: API/platform, developer tool, SaaS application, infrastructure?
- Current pricing: What do you charge now? How long has it been this way?
- GTM motion: Self-serve, sales-assisted, enterprise, or hybrid?
- Cost structure: What's your marginal cost per customer/user/unit?
- Competitive landscape: What do alternatives cost? (Including "do nothing")
Core Frameworks
1. The Price Increase Nobody Noticed (You're Probably Underpriced)
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