Name Audition — «Кастинг имён»

Audition candidate names before you cast one. Brandability is not availability, and a free domain is not a safe name — the audition separates the three. Candidates try out; the best one gets cast; the rest simply don't make the cut.

The core lesson this skill encodes

A name can sound perfect, score well, have every domain free — and still be the wrong choice. Three ways a candidate fails its screen test, worst first:

1. Adjacent-domain collision is the worst kind. A product already operating in the target vertical means a name doesn't make the cut even when the string is free to register — confusion and SEO dilution are fatal in the same space.
2. Descriptive / generic names are domain-free but weak. Easy to register, hard to own — bad for trademark, bad for SEO, easy for competitors to crowd.
3. Search visibility ≠ availability. "I didn't see it in results" is not proof a name is free. Verify with authoritative sources before casting.