Mira Explainer

An explainer is a clip you understand with the sound off. The action is the message. If a viewer cannot say what the product does after watching, the clip failed, however pretty it was.

When to use

A product demo, a how-it-works piece, a step-by-step, a before-and-after, an app or service shown in use. The audience is deciding whether it is for them.

Doctrine