Mira Illustration

Illustration is artwork first and motion second. Every element shows the hand that made it, brush, ink, pencil or vector, and colour is designed, not photographed. The animation moves the artwork; it never turns it into a film.

When to use

An explainer that should feel like a magazine illustration, a storybook moment, a comic panel that comes alive, a flat vector scene for a product story, a watercolour mood piece.

Doctrine