Mira UGC

UGC sells because it does not look like an ad. The camera is a phone, the light is a window, the person is a customer, and the product is in their hand because they use it. Everything below protects that impression. Polish is the enemy here.

When to use

A real person shows or talks about a product the way a customer would: a review, an unboxing, a short how-to, a testimonial, a "day with it" clip. Vertical, social, meant to sit between other people's phone videos and not stand out as paid.

Doctrine