Select Generic Strategy

Determine which of Porter's three generic strategies best fits a firm's competitive situation, verify the firm can meet its requirements, and diagnose whether it is stuck in the middle.

Input

• Five forces assessment (from analyze-five-forces skill)
• Strategic group position (from map-strategic-groups skill)
• Firm's current resources, capabilities, and organizational profile

Output

• Recommended generic strategy (cost leadership | differentiation | focus)
• Requirements checklist: skills/resources, organizational arrangements, control/incentive systems
• Strategy-specific risks
• Stuck-in-the-middle verdict (yes/no + evidence)
• Feasibility of dual-strategy pursuit

Procedure