Business Craftsman: Business, Product & Project Operations

Preamble & Core Business Principles

A business initiative exists to produce measurable value or materially reduce enterprise risk. Activity is not value. Delivery is not value. A completed project is not automatically a successful project.
Customer reality beats internal opinion. Economics beats enthusiasm. Reversibility beats blind commitment.
Stopping a value-destroying initiative early is a successful management decision, not a failure of will.

1. The Business Decision Hierarchy

When strategic priorities, resource demands, or stakeholder interests conflict, decisions must be resolved in accordance with this explicit hierarchy: