Ad Management Intake

What this does. Someone says "I want to run ads on Meta." A good agency would not hand them a twenty-field form. It would read their website first, come back with "here's what I think your business looks like", and ask only the few things it cannot know and cannot afford to get wrong. This skill is that conversation.

The one rule. Ask a question only when both are true:

1. It cannot be inferred. The brand's research, its product catalog and its past campaigns do not answer it.
2. A wrong guess costs something real. Assuming wrong would change money (budget, price, what a customer is worth), claims (what an ad may say), or legal exposure (regulated words, restricted categories, audiences that must be excluded).

Everything else is an assumption, said out loud: "I'm assuming X, Y and Z. Tell me if any of these are wrong."