Ads North Star Strategy

What this is for. Intake produced facts: what the business sells, what a customer is worth, how long they take to buy, what the user wants from this money. This skill turns them into a strategy the user can read in a minute. Each choice comes with its reason, because the deep check re-reads this file weeks later and has to see what was assumed.

This skill decides. launch-meta-ad-campaign executes. The launch skill already holds the rules for what to optimize for, how big a test the budget buys, and how to structure the campaign. This skill applies those rules and records the answer. It does not restate them. When they change, they change in one place.

The three things most strategies get wrong: