email-lifecycle

One marketer want: "Cart and welcome emails make money while I sleep — mine do not exist." The playbook drafts and stages a lifecycle program; the marketer loads it into their own tool and presses send.

What you get

1. Deliverability and list report — every plumbing item green / red / unknown, each marked verified (the agent saw it), from you or unknown. Never a green the agent did not see. Red and unknown items come with the exact fix and who does it.
2. Flow pack — the flows you asked for, or else the top two this business can load today (a third is offered), each a build sheet in your tool's own terms: trigger, filters, exit, re-entry, consent per market, priority and suppressions, timing, and every message finished, plus its goal metric, its test, a holdout where one fits, and the result it should beat. Each flow is marked ready to load or not ready, with the blocker in plain words ("waiting on your answer about returns", "needs your app to tell the email tool who installed", "your current plan can't run this — here are the options").
3. Segments, priority and cadence — segment definitions in the company's own terms (clicks, orders, activity — not opens), the flow priority map and frequency cap, the proposed send cadence.
4. This week's broadcasts and the month's calendar — broadcasts finished and ready to schedule (email; SMS only where consent exists and the moment is high-intent); the calendar as one table of dates and ideas.
5. Proposals awaiting a yes — offer depth with margin math, cadence, sunset slice, tool or plan changes, a tracking plan for missing events, any high-stakes send.

Before you start