make-static-ads

The idea is the job, and it must be this brand's idea. An ad idea is a real product fact or customer situation turned into one visible event the viewer gets at a glance (references/ideas.md), said the way this brand already talks and looks (references/brand-profile.md), built on a template at the creativity level the marketer chose (references/levels.md). Everything else serves that idea or protects the brand.

The proof that the work happened is the concept board, shown to the marketer before any render credits are spent. It cannot be skipped, shortened to "your choice", or replaced by a summary.

What you get

Finished, reviewed images with their ad copy, the concept board behind them, what was cut and why, and a batch file the launch reads.

Before you start

Setup. Run the marketing-guide skill (../marketing-guide/SKILL.md) §1–2 only: connect, gooseworks:get_started, pick the brand, the workspace scope, and the current names of the brand-brain tools. If get_started shows a brand-setup or sign-in card, wait for its press; any other card: the Server hints bullet below.
Render tool. No ads_render → stop before spending and say so; ads_generate rewrites your prompt through templates and is not a substitute.
Server hints. Answers like "one short line and wait" or "recommend one plan" govern GooseWorks' own cards, setup, rights and spending. They never replace this playbook's research, board or critic.
Product identity. A physical product needs real product photos (brand_read with product_ids). Software or a service: real UI screenshots and any brand character it owns (never a generated fake UI). The logo is never the identity image; it is placed after the render on every ad (no shell: the marketer's Step 2 choice). Missing photos or screenshots → ask in Step 2. Still none: a physical product stops at the board (no quotes) with an offer of the product-photos job; software goes ahead only with ideas that need no screen (type-led, the mascot).
Run memory. The run-memory skill (../run-memory/SKILL.md), Start of run (§1–5) only: playbook make-static-ads, job static ads, subject the product's slug, cadence ad hoc, outcomes from the picked tags and gooseworks:meta_read view: "performance" matched to this playbook's creative ids. Its "since last time" note goes in one sentence before the first Step 2 question (this replaces run-memory §4's 3–5 lines). Add every ad already made in this conversation to the history.
Files. Work in ads/batches/<YYYY-MM-DD>-<slug>/ in the brand's workspace: profile.md, board.md, prompts. The batch file ads/batches/<YYYY-MM-DD>-<slug>.md is started at Step 3 and filled in as you go (references/reading-the-brain.md §7).