find-references

Reads: each board row's angle, message, visual idea and style; the chosen level (../make-static-ads/references/levels.md); profile.md. Writes: the Template column of board.md and a short template list under the board (source, its template id from ads_template_read when it has one (library or the brand's own imported ad), page link, the image's public https URL (a brand's own ad from a page or file goes through gooseworks:media_upload first), whether its image goes to the model at this level, and what it keeps).

Every ad has a template. Without one the image model falls back on its own default layout, and every brand's ads end up looking the same. A template is a finished ad with a layout: text slots, blocks, a background treatment. A plain product photo or lifestyle shot is not a template; it is a style reference at most.

1. Where to look (free first), in this order

1. The brand's own ads (its past and running statics, from profile.md). They already look like the brand (whether their image may go to the image model: ../make-static-ads/references/levels.md).
2. The GooseWorks template library: gooseworks:ads_template_read mode: "static_library" with a query for the layout or device the visual idea needs. Open each candidate's detail and look at the image. Name a library source as such, never as a verified running ad.
3. Category leaders and inventive brands from other categories in the Meta Ad Library, in the host browser (routes in ../make-static-ads/references/brand-profile.md §1): the first 20 or so statics of 2–3 advertisers.

Each set uses at least one template from outside the GooseWorks library (the brand's own ads, a leader, or another category's inventive brand). If none of those can be opened, say which you tried on the board.

Look at every candidate's image before choosing. Reject fixtures, placeholder brands, illegible layouts and templates whose text slots can't carry this ad's message.

2. Choose the template after the idea

Pick a template in the row's chosen style whose layout fits the visual idea: one big object needs a hero layout, a comparison a split, a list a stacked layout. Spread the set across different templates and advertisers; two ads on one template must differ in message and visual idea.