outcomes-ledger

Every list a playbook hands over gets acted on outside GooseWorks: the human emails the prospects, messages the creators. This atom is how what happened comes back, so the next run never repeats a person who said no and gets better from what worked. It never contacts anyone and never requires outcomes: no outcomes, carry on.

Parameters (the loading playbook sets them)

	`entity: person`	`entity: creator`
Loaded by	research-audience (writes rows when a list is shown), write-outreach (updates statuses from replies and results)	work-with-creators
Ledger file	`research/audience/ledger.csv`	`creators/roster.csv`
Lessons document (file → brand document)	`research/audience/lessons/<YYYY-MM-DD>.md` → `Outreach lessons — <Brand> — <YYYY-MM-DD>`	`creators/lessons/<YYYY-MM-DD>.md` → `Creator lessons — <Brand> — <YYYY-MM-DD>`
Entity columns (after the required ones)	`segment, tier, value_tier, signal_type, email_status, region_flag, email, email_candidate, profile_url, root_domain, route, sequence_id, opener_id, first_touch_date, last_touch, reply_category, recontact_after`	`role, tier, deal_structure, vetting_depth, wave, wave_criterion, wave_result, quoted_rate`, then the roster's own columns
Status values	`listed · contacted · replied · meeting · not-a-fit · bounced · unsubscribed · do-not-contact`	`shortlisted · contacted · replied · quoted · declined · signed · posted · never-again`
Suppressing statuses (permanent)	`bounced · unsubscribed · do-not-contact`	`never-again`
Timed exclusions (not suppression)	`not-a-fit` — the account is skipped for 6 months, then eligible again; `contacted` with no reply after the sequence ended — the person is skipped for 12 weeks on every channel (cool-down)	`declined` — skipped until the human re-opens it
Match keys, in order	email (or email_candidate) → profile URL → name + root domain; account rows: root domain + route	handle + platform → profile URL
Grouped by (for lessons)	segment, tier, signal type, email status, region flag, sequence, opener and touch, reply category	role, tier, deal structure, vetting depth, wave
Re-check	`recheck_by` = date listed + 30 days	`revet_by` = vetted on + 30 days