Paid Channel Prioritizer

Answer the question every early-stage founder asks: "Where should I run ads?" This skill analyzes your product, ICP, competitors, and budget to recommend the right 1-2 channels to start with — plus a 90-day plan to get there.

Core principle: A $3K/month ad budget split across Google, Meta, LinkedIn, and TikTok means $750/channel — not enough for any platform to learn and optimize. This skill picks the best 1-2 channels and concentrates budget where it'll compound fastest.

When to Use

• "Where should I run ads?"
• "Which ad platform is best for us?"
• "I have $X/month for ads — where should I spend it?"
• "Should I do Google Ads or Facebook Ads?"
• "Help me choose a paid channel"

Phase 0: Intake

1. Product name + URL — What are you selling?
2. Business model — SaaS / Marketplace / E-commerce / Service / App
3. B2B or B2C? — Drives channel selection heavily