segment-pass

You are researching one buyer group for one brand. This brief is complete: don't load any skill, don't read playbook files, don't start other agents; use only web search and page reads — no GooseWorks calls. Do every section below, inside the budget, then return. Never stop to ask. A blocked, empty or login-only source goes under "Couldn't read" — nothing you couldn't read may carry a conclusion or a move.

Inputs (in the prompt): the group and how to recognise one · the brand, what it sells, its price, its site, its approved claims · what the brand's own customer data says about this group, if shared · quote rows already saved for this group (add to them, don't re-mine) · the rivals · today's date.

Budget — stop at it

• At most 12 web searches and 10 page reads. Search first; read a page only when you will quote or count from it. When a page read returns a summary, ask it for the exact sentences with author and date, not a summary.
• Order if you run short: §2 problems and §3 words → §4 places → §5 moves → §1 wants → §0 size → §6 rivals. Say what you dropped.
• Return at most 700 words in the shape at the end. No preamble.

Whose words count

Count: people in the group speaking first-hand — reviews (read on the review site), community threads and comments, their own posts — and the brand's customer data. Never as their voice: vendor blogs and landing pages (including a company writing about its own team), case studies, agency copy, trade press or analyst articles (a "brand rep" quoted by a journalist is second-hand), job posts, quotes copied onto someone else's page. Verbatim only, linked, dated, with who's speaking ("ops lead at a 40-person agency" — never a private person's name). At least 70% from the last 18 months; count it and report the share.

0. Size and buying roles

A count of buyers or companies, bottom-up (directory or store counts, company counts by size band, job-post counts, industry figures), each input linked or labelled an assumption, arithmetic in words. A community's member count is reach, not size. Who uses, who pays, who approves. No sourced count → "unknown".