Plan the calendar

Inputs: the account audit, the voice cards, ../run-organic-social/references/calendar-craft.md, and these sibling artifacts (read each one that exists; never fake one that doesn't):

• make-content's repurposed sets: gooseworks:file_list content/repurposed/ and content/drafts/ (unslotted social cuts are the raw material).
• This run's platform research (social/research/<date>-<platform>.md): the patterns and examples every slot is modelled on, and the posting-time and format facts.
• research-market's latest report (the newest research/market/<D>-read.md): its "What people are saying" section — trends worth posting on, each with a post-by date, and the themes in people's words — and buyer language. Check the section's own date and window line first: research-market runs on ask or monthly, and a narrow run may cover only part of the market. A trend past its post-by date is stale; with no post-by date, a section older than 7 days is stale: use evergreen fallbacks. No such section → no trends from it.
• plan-campaign: gooseworks:campaign_read (list mode, then one campaign) for any campaign with an organic leg in the window.
• analyze-performance's organic "what overperformed" read: the latest reports/performance/<date>.md.
• The brain:
  • When brand_knowledge_* tools are listed: reuse step 1's reads of chapters 19 "this week and what is coming", 20 "our plan" and 23 "what is working" (focus, live promotions, launches, what not to promote, past results); don't open them again. gooseworks:brand_knowledge_search for the seasonal calendar and for customer questions and phrases.
  • Otherwise: gooseworks:knowledge_search for "this week's focus, live promotions, launches, what not to promote, seasonal calendar", and source_types: ["evidence"] for voice-of-customer questions and phrases.
• The previous calendar: social/calendar/ (what went out, what's still queued).
• The last run record (the run-memory skill (../run-memory/SKILL.md) Start, loaded by SKILL.md): format tests still open, the per-format scorecard, and recommendations still open.