TAM Builder

Build and maintain a scored Total Addressable Market. Uses Apollo Company Search to discover companies, scores ICP fit (0-100), assigns tiers (1/2/3), and auto-builds a persona watchlist for Tier 1-2 companies using Apollo People Search (free).

Three modes:

• build — First-time TAM construction from Apollo search
• refresh — Update existing TAM: re-score, detect tier changes, deprecate stale companies
• status — Read-only report of current TAM state

Prerequisites

Apollo API Key

Add to .env:

APOLLO_API_KEY=your-api-key-here

That's it — one env var.