voice-card

The brand voice (kit voice plus the brand's rules: every dont and must in its learnings) says what the brand may say and how it sounds overall. A voice card says how one account or person actually writes: lowercase or not, how long, which emoji, how they open. Adjectives ("warm, playful") don't stop generic copy; a card measured from real posts does.

Choose the source

Used alone: first do the marketing-guide skill (../marketing-guide/SKILL.md) §1–2 (connection, brand and brain rules). Called from a writing job: reuse its setup. A company-blog or long-form voice ask follows references/blog-voice.md and returns; social posts and personal voice follow Build below. A blog guide is usable without releasing the full brand intake playbook.

Where it lives

• One file per account or person: brand/voices/<handle>.md, brand coworker scope (coworker_agent_id from the gooseworks:brand_read list; no coworker → default workspace, path prefixed brands/<brand-slug>/).
• Handle: lower-case, hyphens, no @: brand (the brand's own voice across its accounts), ig-<account>, tiktok-<account>, linkedin-<first-last>, founder-<first-last>, blog-<brand-slug> (company long-form writing). One card per account where mechanics differ; accounts that write the same way share brand.
• Read before you write (gooseworks:file_read; file_write replaces the file). Save with the save-to-brain skill (../save-to-brain/SKILL.md) (versioned: supersede, title Voice card <handle> — <Brand> — <YYYY-MM-DD>, tags [voice-card, voice-<handle>]) so it is findable from any host. The tags name this atom, not the playbook that ran it: for save-to-brain's supersede rule, the creator is the first tag (voice-card), so any writer's newer card supersedes an older one.

Precedence (non-negotiable)