write-outreach

Turns a list, or a buyer group, into words a founder or seller can send this week: sequences per segment, a first line per person, replies and objection answers, and later what the replies say to fix. The craft is in the references; this file is the order of work.

The rule that matters most: write from evidence, send nothing. Every first line rests on a dated fact about that person or account; every proof line is signed off; every message has one ask. The marketer sends from their own mailbox and tool, after warming it up — GooseWorks' own inbox is not a cold-email sender.

What you get

The outreach pack, in the shape and checks of the write-report skill. Outreach adds: the first move is who to send to first (with no list, that there is no one yet); decisions cover proof lines to sign off, the sender, the sending tool, daily volume and timing; with no list or on a first pack, the whole path and who does each step (references/handoff-and-compliance.md § The whole path); per segment the angle, the full sequence once (email and LinkedIn, with days) and 3 sample first lines; replies and objection answers; the before-you-send checklist with the one-line country summary; Sources say where each first line's facts came from and which proof was signed off and which cut. Every row's first line and finished messages go in the send file (and an appendix table when the marketer has no tool).
A send file the marketer imports into their tool (one subject and body column per touch, merge fields filled) — references/handoff-and-compliance.md.
Later, on request: reply drafts for real replies, and a read of results — what to fix in targeting, timing or message.

Before you start

Read research/market/positioning-<product>.md when present, else research/market/positioning.md, and its dated report. Carry the owner-selected launch direction into this work even when the live site/kit still uses earlier messaging. Unselected options stay proposals and every factual claim keeps its existing proof/approval status.