animated-explainer-ad

A guided workflow for producing animated explainer ads in the "villain-narrates-own-defeat" format. The skill is conversation-driven: the user gives a free-form prompt ("make an ad for Soteri Skin where Eczema is the villain"), and you walk them through gathering inputs, generating assets phase-by-phase, and composing the master. Each phase has a human review gate so the user catches drift before paying for downstream gen.

When to use this skill

Use when the user asks for any of:

• "Make an animated explainer ad" / "Pixar-style ad" / "cartoon ad" / "villain ad" / "absurdist explainer."
• "Like the Big Chill ad" / "like the Eczema ad" / "in that personified-problem style."
• A paid-social spot where the mechanism (pH/LOCK, adaptogen calming cortisol, dual-action cleanser) is the story.
• A 9:16 sound-off-safe ad with no on-camera talent.

Do NOT use when the user wants: photoreal product video, creator/UGC selfie cam, pure typography/data-viz motion graphics, before-after demos, or live-action footage. Reach for a different skill.

The format

The validated form, derived from two production runs (see references/case-studies.md):