create-cinematic-music-video

Originally validated in content-goose at clients/gorgie/ad-runs/run-02-club-gorgie-music-video/, clients/hype-and-vice/ad-runs/run-01-game-day-girls/, and clients/hype-and-vice/ad-runs/run-02-night-game/. Adapt paths to your project.

Purpose

Turn a concept.json into a beat-locked 20–30 s cinematic music-video ad with original vocals, brand-correct visuals, and burned-in captions. The molecule generalizes everything we learned across the Gorgie + Hype and Vice reference runs into one pipeline that a fresh session can invoke against a new brand in ~30 minutes wall-clock with ~$15-25 of paid gen credits.

Three pillars make this format work:

1. Original anthem with word timestamps. ElevenLabs Music API --with-timestamps gives 80–90 word-level anchors per 28 s song. Every visual cut lands on a vocal beat. This is the difference between "music video" and "stock music with cuts."
2. 14-tableau structure with assigned narrative roles. Not a montage. A 3-act arc — anticipation → energy → reflection. Each tableau has a job (intro / wide / kinetic-close / hook / product / origin / outro).
3. Look pack as the swap point for aesthetic. Kodak Portra warm-day, CineStill 800T neon-night, paper-cut craft — same molecule, three completely different finished products. Adding a new pack is a one-file PR.

The output is platform-ready: 1080×1920 9:16, 30 fps, h264 + aac, loudnorm -14 LUFS, captions burned, ~20-30 MB.

When to use this molecule