create-how-we-made-this-hook

Purpose

The production line for the proof-then-recipe format: show an impressive result, then reveal the AI pipeline that produced it.

Structure (always two acts):

1. The flex (proof hook, ~3–5s): a fast beat-cut montage of the most scroll-stopping moments from a finished brand film, riding the film's own music, with a small context caption ("we made this ad."). No VO.
2. The recipe (explainer, ~22–30s): a hard record-scratch cut to the felt-Goose mascot (lip-synced), who names the stack one tool per beat — orchestration → video model → voice → editor → "one afternoon, one person" — over brand-colored tool cards, with a pop SFX on every beat and word-level karaoke captions. Closes on a follow CTA.

The reusable abstraction: point it at (a) a finished deliverable to use as proof and (b) a tool-stack to credit, and it returns the reel. First shipped as gooseworks-ads/how-we-made-this-touchland/.

NOT the right molecule for:

• A plain mascot explainer with no "proof" footage — use talking-goose-creator-video.
• A straight creator-grammar recut of a single source video — use ugc-ad/recut-video-to-creator-grammar.
• A long-form (>45s) walkthrough — this format lives or dies on pace; keep it under ~35s.

Inputs