create-value-prop-ad

Originally validated in content-goose at clients/som-sleep/video-01-value-prop-vp-swap/. Adapt paths to your project.

Validated on clients/som-sleep/video-01-value-prop-vp-swap/. Read that project's HOW_TO_MAKE_THIS_VIDEO.md and LEARNINGS.md for the canonical reference run.

Purpose

Produce a 9:16 vertical Value Prop ad where 3-5 short noun-phrase claims are revealed sequentially over per-SKU product visuals. The text + product carry the spot; sound-off legibility is required. Default music bed (instrumental, -14dB) per user preference; format DNA says silent but cinematic/product short-form defaults to music per feedback_music_with_vocals_default.md.

When to use