Marketing Psychology

Reference library for sales and marketing persuasion. Loaded by other skills that produce persuasive copy. Does not produce deliverables itself.

Audience-agnostic. The universal craft of persuasion lives here. Audience-specific context (who the reader is, what they fear, what they want) lives in the deliverable skill itself (e.g., copywriter intake, content-creation-engine pillars, farming-postcard archetypes).

This skill enforces a five-step process. Loading skills should run all five steps in order. Each step has its own section below.

Local Adaptations (Graeham's toolkit)

Source: Jason Pantana's AI Marketing Academy "Marketing-Psychology Claude Skill" (super skill, June 2026), installed 2026-06-11 and adapted for this repo.

• Primary loaders: copywriter (deliverable engine — this skill is its diagnosis/panel/audit layer), content-creation-engine, newsletter-generator, farming-postcard, listing-remarks-writer, price-reduction-angle-generator, cma-generator (email/cover copy), past-client-follow-up-system.
• Brand identity: any deliverable produced under this skill's guidance pulls brand details (DRE, brokerage, contact info) from skills/shared-references/identity.json — never typed from memory or prior context.
• Final pass: persuasive prose still runs through the humanizer skill before delivery, per the copywriter convention. This skill's Step 5 failure audit happens BEFORE humanizing; humanizer is the last touch.
• Division of labor vs. copywriter: copywriter owns formats, character counts, 3-variation output, and tone calibration. This skill owns reader diagnosis (Schwartz awareness/sophistication), framework selection, lever-to-blocking-force matching, the 11-mind panel check, and the failure audit. When both load, run this skill's Steps 1–3 before drafting, copywriter Steps 2–4 to draft, then this skill's Steps 4–5 to pressure-test.