switchy-engine
Switchy Engine — Tracked Links & Retargeting Pixels
The one place link-shortening, QR generation, pixel-tagging, and click/scan analytics live. Everything else (newsletter, postcards, listing pages, GBP, email signature) should request a tracked link FROM this skill rather than pasting a raw destination URL. That is the whole point: mint once, pixel consistently, measure in one dashboard, never duplicate the logic.
What Switchy does that a raw URL doesn't: it sits on the redirect layer and fires retargeting pixels (Meta, Google/GA, LinkedIn, Pinterest, Bing, etc.) before the destination page loads, drops the visitor into a custom audience, tracks the scan/click, and lets you swap the destination later without changing the printed link or QR. Pixel fires even if the visitor bounces before the page renders.