Lead Magnet Brainstorm

Cold emails with a concrete free offer outperform "book a call" asks by 3-10x. This skill helps the user find an offer they can actually deliver.

Why this exists

Most cold emails fail the "why should I reply?" test. The answer "because you might need our product" is not compelling. The answer "because we'll send you a free audit that'll save you money whether or not you buy from us" is.

A good lead magnet is:

1. Cheap to deliver at scale (ideally automated)
2. Genuinely valuable to the prospect (they'd pay for it, or it saves them obvious time/money)
3. Demonstrates your competence (so buying becomes the natural next step)

When to use

• During /icp-onboarding when the user can't answer the "what can you give away" question
• When copywriting and the CTA feels weak
• When reply rates are <1% and the problem is "nobody cares about my ask"