List Quality Scorecard

A CSV of 5,000 leads is not the same as a good list of 5,000 leads. This skill grades your list across 8 dimensions BEFORE you send, catching preventable waste.

Why this exists

The three campaign failure modes cold email runners hit most:

1. Bad list — the copy doesn't matter when you're emailing the wrong people
2. Unverified emails — bounces burn domain reputation
3. ICP drift — you think you're targeting VPs, but the list is mostly Managers

Each of these is catchable before you send, in 5 minutes, for free.

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