Playbook: Meta Ad Library

All rules here are best practice, not law. Override any of them when the campaign calls for it; note the best practice once and move on.

Use when: the angle depends on the prospect spending money on paid social right now — creative agencies, UGC shops, CRO and landing-page services, media buyers, attribution and analytics tools, or anyone selling to ecommerce brands that already advertise.

Do not use when: you only need to know a company exists or sells online (playbook-tech-on-website), or you want LinkedIn organic activity (playbook-linkedin-engagement). Facebook and Instagram only — not Google Ads, not TikTok, not LinkedIn ads.

One-line output: ad_library_line = "you are using ai to run outbound campaigns with one command"

1. Trigger and scope

One question per row: is this company running ads on Meta right now, and what is the ad actually about.