Playbook: Case-Study Page Name-Drop

All rules here are best practice, not law. Override any of them when the campaign calls for it; note the best practice once and move on.

Use when: the campaign wants a first line that proves you looked at the prospect's site, and the prospect publishes customer stories — B2B software, agencies, consultancies, MSPs, staffing, manufacturers with named clients.

Do not use when: you want a tech detail (playbook-tech-on-website), their pricing model (playbook-pricing-page), or an ad they are running (playbook-ad-library).

One-line output: case_study_line = "your work with Intercom on outbound pipeline", rendering as Saw your work with Intercom on outbound pipeline.

1. Trigger and scope

Does this company publicly brag about a named customer, and if so which one, in words you can put in an email today?