Playbook: 3-Bullet Creative Ideas

Best practice, not law. Override when the campaign calls for it; note the practice once and proceed.

Use when the premise is "I looked at your business and had three ideas."

Not when one personalized sentence tops an otherwise fixed email (playbook-ai-specificity), or the hook is an event.

Output: creative_idea_1 = "a production scheduler that plans injection molding runs against cleanroom capacity"

1. Slot discipline is the whole idea

The operator names what bullets 1, 2 and 3 are about. Those slots stay fixed for every lead, and the model only fills a slot with a detail true of that company. It never picks a subject, never adds a fourth, and never writes an idea the seller cannot deliver.

The measurement that settles this: