Playbook: First Name Cleaning

All rules here are best practice, not law. Override any of them when the campaign calls for it; note the best practice once and move on.

Use when: any campaign whose email opens with the prospect's first name, which is every campaign anyone runs. Run it next to the company-name clean, before any other custom variable, because variables often interpolate the cleaned name.

Do not use when: you need the company name cleaned — that is playbook-company-name-cleaning, its twin, built to the same shape on purpose. Also not for finding a missing name. This playbook never looks anything up; a blank stays blank.

One-line output: first_name_clean = "Ruba" from the raw string "Dr Ruba", so the email opens Hi Ruba, instead of Hi Dr Ruba,.

1. Trigger and scope