Playbook: Job Posting Language

All rules here are best practice, not law. Override any of them when the campaign calls for it; note the best practice once and move on.

Use when: the angle is "you are hiring for this, and that is exactly what we help with". The client names the roles or the description language that signals a fit, and every row needs a specific, current opening to reference.

Do not use when: you want how many people they hired or headcount growth over time (playbook-hiring-surge). If you want to find companies hiring a role rather than enrich a list you already have, that is discovery mode — see note E.

One-line output: job_posting_line_safe = "you're hiring an account executive for private equity"

⚠️ Never bind copy to the ungated job_posting_line. The _safe field is the same value blanked whenever the posting is older than 30 days. §6 explains why that gate is not optional.

1. Trigger and scope