Playbook: Name 2 Other Prospects

All rules here are best practice, not law. Override any of them when the campaign calls for it; note the best practice once and move on.

Use when: the email needs a "not sure if this is you" or "who owns this" angle, or any CTA that offers the reader an easy referral instead of a yes or no.

Do not use when: you want the buying committee itself as separate leads. You never email the people named in this variable unless they are separately in the list on their own merits.

One-line output: other_prospects = "Jeff Barg or Rob Cook"

1. Trigger and scope

This produces one variable: the names of up to 2 other people at the same company as the person receiving the email. It exists so a first email can say "if this sits with Jeff Barg or Rob Cook instead, happy to talk to them" — without the reader feeling surveilled and without guessing wrong about who owns the problem.