Playbook: Pricing Page

All rules here are best practice, not law. Override any of them when the campaign calls for it; note the best practice once and move on.

Use when: the campaign needs to separate self-serve companies from sales-led ones, or needs a real price point to anchor an offer against.

Do not use when: you want technology installed on the site (playbook-tech-on-website).

One-line output: pricing_public = true with plans = [{"name":"Basic","price":"$10","period":"month"}, ...] and lowest_paid_price = "$10".

1. Trigger and scope

Does this business publish real prices on its own website, and if so what are the tiers?