Playbook: Recent Social Post

All rules here are best practice, not law. Override any of them when the campaign calls for it; note the best practice once and move on.

Use when: the campaign wants proof you read the account's content and there is no sharper structural signal (funding, new-in-role, hiring surge).

Not this playbook: who engaged with a post (playbook-linkedin-engagement); a job change (playbook-new-in-role).

Output: social_post_text + social_post_url + social_post_days_ago + social_post_author_type. Optional, on request only: social_post_line → Noticed they became an IBM Business Partner.

Six decisions that govern every run

1. The raw post is the product. The AI line is an optional layer, not the point. A human reading the actual post writes a better sentence than any generated line, and the post text is reusable for every future campaign; a generated line is not.