Playbook: Technology On Website

All rules here are best practice, not law. Override any of them when the campaign calls for it; note the best practice once and move on.

1. Trigger and scope

Use when: the offer only makes sense to companies running a specific piece of software on their site — a Shopify app, a Klaviyo migration, a HubSpot implementation, a WordPress maintenance offer. Works in both directions: discovery ("build me a list of every company on Shopify") and enrichment ("here are 4,000 domains, which run Klaviyo").

Do not use when: you want the software a company sells, or mail-infrastructure targeting.

Default output: tech_confirmed, tech_stack_verified (JSON array), tech_evidence, tech_checked_at. Abstain = false / [] / "". On request only: tech_on_website_line, 110 chars.