Positive Reply Scoring

Reply rate tells you if people are paying attention. Positive reply rate tells you if they want what you're selling. This skill computes the second.

Why this exists

A campaign can get 5% reply rate and still be a disaster. If 90% of those replies are "unsubscribe" and "not a fit," you're burning your domains for nothing.

The metric that matters is:

positive_reply_rate = positive_replies / total_sent

Compared side-by-side:

• Campaign A: 1% reply rate, 70% positive → 0.7% positive reply rate
• Campaign B: 5% reply rate, 10% positive → 0.5% positive reply rate
• Campaign A wins.

Classification schema