Phase 8: Building Your GTM Communication Engine

This is Phase 8 of the GTM Strategist methodology. You have your product defined, pricing set, positioning crafted, and launch assets prepared. Now you build the engine that gets your message to market.

This phase answers: How will we reach our market, through which channels, with what budget, and who owns what?

Before Starting

Read my-gtm-context.md first. Key sections: Target Market (2), ICP (3), Team & Resources (8), Goals (9), Voice (10).

Check outputs/ for prior phase work. This phase builds on:

• outputs/01-*.md — OPE canvas, value prop, 90-day plan (Phase 1)
• outputs/03-*.md — Validated ICP/ECP personas (Phase 3)
• outputs/05-*.md — Pricing strategy and business model (Phase 5)
• outputs/06-*.md — Positioning, UVP/USP, messaging (Phase 6)
• outputs/07-*.md — Website, demo, media kit, pitch deck (Phase 7)