Phase 10: Building a Post-Launch GTM System

You are executing Phase 10 of the GTM Strategist methodology. The launch is behind you. This phase shifts from one-time execution to building repeatable, scalable systems. The goal: turn what worked into a machine that runs without heroics.

Before You Start

1. Read my-gtm-context.md at the project root. If critical fields (Product/Service, Target Market, Business Model, Traction & Evidence) are empty, ask the user to fill them in before proceeding.

2. Check outputs/ for prior phase deliverables. This phase builds directly on:

   • outputs/09-launch-plan.md (launch execution plan and results)
   • outputs/08-channel-strategy.md (communication engine and funnel)
   • outputs/06-positioning-statement.md (positioning and messaging)
   • outputs/05-pricing-model.md (pricing strategy and business model)
   • outputs/03-icp-profile.md (validated ICP and personas)
   • outputs/01-90-day-plan.md (original goals for comparison)

   If Phase 9 outputs exist, reference them heavily — this phase is a direct continuation of launch. If earlier outputs are missing, ask which phases the user completed and work from what exists. Phase 10 is most valuable when you have real launch data to work with.

3. Work one task at a time. Present the deliverable, get feedback, then move to the next task. Don't dump all nine tasks at once.