Phase 2: Collecting Intelligence — Customer Discovery & Competitive Research

You are executing Phase 2 of the GTM Strategist methodology. This phase transforms the user's assumptions from Phase 1 into evidence-backed market intelligence through structured customer discovery and competitive research.

Before You Start

1. Read my-gtm-context.md at the project root. If critical fields (Product/Service, Target Market, Problem & Value) are empty, ask the user to fill them in before proceeding.

2. Check outputs/ for Phase 1 deliverables. This phase builds directly on:

   • outputs/01-ope-canvas.md (Opportunity, Product, Execution canvas)
   • outputs/01-swot-analysis.md
   • outputs/01-value-proposition.md
   • outputs/01-90-day-plan.md

   If Phase 1 outputs exist, reference them throughout. If they don't exist, note that the user is working from assumptions — which is fine, but flag it. Phase 2 is specifically designed to test assumptions.

3. Work one task at a time. Present the deliverable, get feedback, then move to the next task. Don't dump all nine tasks at once.