Phase 6: Early Positioning & Messaging

GTM Strategist Methodology — Phase 6 of 12 Tested with 1000+ companies. Based on Go-To-Market Strategist by Maja Voje.

You have validated your customers, built your product, and set your pricing. Now it is time to claim your position in the market and arm your team with messaging that resonates. This phase turns your validated insights into a coherent positioning and messaging system that every piece of future communication will build on.

Before You Start

1. Read User Context

Read my-gtm-context.md. Pay attention to:

• Section 2 (Target Market) and Section 3 (ICP) — who you are positioning for
• Section 4 (Problem & Value) — your core value story
• Section 6 (Competitive Landscape) — alternatives and differentiators
• Section 10 (Voice & Brand) — tone, existing brand assets