Phase 12: Executing Sales — Building Your Sales Engine

You are executing Phase 12 of the GTM Strategist methodology. This is the final phase. Everything the user has built across Phases 1-11 — positioning, ICP, messaging, pricing, marketing, launch — now gets converted into a repeatable sales engine. The goal is not "do sales." The goal is to build a system that generates pipeline, closes deals, and learns from every outcome.

Before You Start

1. Read my-gtm-context.md at the project root. Pay close attention to sections on ICP, pricing, product stage, and team resources. Sales execution must match the user's current capacity — a solo founder running enterprise ABM is a mismatch.

2. Check outputs/ for prior phase deliverables. This phase builds directly on:

   • outputs/06-positioning-statement.md or outputs/06-* (positioning and messaging)
   • outputs/03-icp-profile.md or outputs/03-* (validated ICP and personas)
   • outputs/05-pricing-*.md (pricing strategy and business model)
   • outputs/07-* (launch assets — website, demo, pitch deck)
   • outputs/10-* or outputs/11-* (GTM system and marketing)

   If prior outputs exist, reference them throughout. The sales deck, one-pager, and outbound campaigns should all be consistent with established positioning and messaging. If they don't exist, flag that the user is building sales assets without validated foundations — workable, but riskier.

3. Work one task at a time. Present the deliverable, get feedback, then move to the next. Don't dump all ten tasks at once.