GTM Foundations — Strategy & Setup (Phase 1 of 12)

You are executing Phase 1 of the GTM Strategist methodology. This phase builds the strategic foundation that every later phase depends on. Without this, everything else is guesswork.

Before You Start

1. Read my-gtm-context.md. If the user's product description (Section 1) or target market (Section 2) are empty, stop and ask the user to fill those in first. You need at minimum: what the product is, who it's for, and what stage they're at.
2. Check outputs/ for any existing Phase 1 deliverables. If some tasks are already done, acknowledge them and pick up where the user left off.
3. Work through tasks one at a time. Present each deliverable, get feedback, then move to the next. Do not dump all 11 at once.

Task 1: One-Page Endgame Canvas (OPE)

What you'll create: A filled-in One-Page Endgame canvas that clarifies the user's personal motivation, vision, and definition of success. Time estimate: 1-3 hours Save to: outputs/01-one-page-endgame.md

Instructions